Wednesday, March 12, 2008

Our New TV Infomercial

The first-ever "GolfLogix GPS powered by Garmin" TV infomercial will air on The Golf Channel Thursday, March 13th at 8:00 am EST (Eastern Standard Time). For those of you on the West Coast, if 5:00 am is too early to get up and watch our premiere episode, then set your video recorders to tape it, or you can catch it again on Friday, March 14th at 12:30 am EST (9:30 am PST).
Filmed at Superstition Mountain Golf and Country Club, our 30-minute TV infomercial features Peter Kostis and Gary McCord and highlights all of the selling features of our brand new unit, the GolfLogix GPS-8. Not only do viewers get a great overview of GolfLogix, Garmin, and our "simple, fast, and fun" message, Peter and Gary are very entertaining throughout the show as our hosts.
Our new TV infomercial is the main component of our 2008 Direct Response Mass Media Campaign and will increase direct unit sales for GolfLogix and also drive sell-through in all of the nationwide Golf and Sporting Goods retailers that carry our product. We hope you get a chance to watch it and we encourage you to send us your comments as we have a limited opportunity to make any changes that would further refine our message and ultimately increase our sales.